A Journey to Simplicity

At Gem & Hue, we are on a mission to empower you to relish in exquisite, handcrafted jewelry while staying true to your budget, principles, and the well-being of our planet.



In 2022, while studying in the United States, our founder Vishesh Khurana was struck by the steep prices of jewelry in the market. Motivated by a desire to make luxury more accessible without compromising on values, Vishesh envisioned a brand that would redefine the industry. With a deep commitment to sustainability and ethics, he chose lab-grown diamonds as the cornerstone of Gem & Hue.

Drawing upon his family's extensive experience in the jewelry business, Vishesh embarked on a mission to introduce high-quality, ethically-sourced jewelry to the US market. Through meticulous craftsmanship and a dedication to affordability, Gem & Hue aims to make a significant impact, democratizing luxury and reshaping the landscape of accessible elegance.

Our Guiding Pillars

From day one, we've prioritized quality over quantity. While others invest heavily in marketing gimmicks, we invest in the artistry and craftsmanship that define our brand.

1. Craftsmanship


Gem & Hue's dedication to quality craftsmanship goes beyond words. We prioritize the hands-on expertise of our artisans, with each piece handcrafted meticulously in India by skilled craftsmen boasting over 100 years of combined experience. Our focus remains solely on the product, ensuring that every detail reflects our commitment to excellence, authenticity, and timeless beauty.

2. Ethical Sourcing


Our commitment to ethical sourcing is unwavering. Partnering with Clear-Neutral certified manufacturers and Kimberley Process compliant suppliers, we meticulously vet each lab-grown diamond to guarantee its ethical origins. Furthermore, we use recycled gold in our jewelry, minimizing environmental impact while upholding the highest standards of sustainability and ethical integrity.

3. Affordability


Gem & Hue redefines affordability without compromising on quality. By adopting a Direct-to-Consumer approach, we eliminate middlemen and traditional markups, offering our customers high-quality, ethically sourced jewelry at prices that reflect our dedication to accessibility and transparency.

4. Customer-Centric


At Gem & Hue, our customers are our top priority. From personalized service to hassle-free returns, we're committed to providing exceptional experiences at every touchpoint. Our dedication to customer satisfaction is evident in our transparent communication, responsive support, and unwavering commitment to ensuring that every customer feels valued and heard.

Our Vision

We envision a future where every individual can adorn themselves with ethically sourced and cruelty-free jewelry that reflects their unique story and values. By prioritizing accessibility, we aim to make high-quality, meaningful jewelry accessible to all, regardless of background or budget.

Holding A Plant In Hand

Crafted With

Purpose & Integrity

At Gem & Hue, we're dedicated to fostering a cruelty-free jewelry industry. That's why we offer jewelry made from lab-grown diamonds and ethically sourced materials, ensuring both environmental and ethical integrity.

Our Craftsmanship

Our Lab Partners

Gem & Hue takes pride in its partnerships with globally recognized gem testing laboratories, ensuring that every gemstone is certified for its authenticity and quality with meticulous attention to detail.