OUR

STORY

A Journey to Simplicity

At Gem & Hue, we create minimalist jewelry that reflects your elegance and values. Our mission is to empower women to lead with purpose and style, while making a positive impact through sustainable and ethical craftsmanship.

The

Beginning

In 2022, while studying in the United States, our founder Vishesh Khurana was struck by the steep prices of jewelry in the market. Motivated by a desire to make luxury more accessible without compromising on values, Vishesh envisioned a brand that would redefine the industry. With a deep commitment to sustainability and ethics, he chose lab-grown diamonds and moissanites as the cornerstones of Gem & Hue.

Drawing upon his family's extensive experience in the jewelry business, Vishesh embarked on a mission to introduce high-quality, ethically-sourced jewelry to the US market. Through meticulous craftsmanship and a dedication to affordability, Gem & Hue aims to make a significant impact, democratizing luxury and reshaping the landscape of elegance.

Our Guiding Pillars

From day one, we've prioritized quality over quantity. While others invest heavily in marketing gimmicks, we invest in the artistry and craftsmanship that define our brand.

1. Craftsmanship

Excellence

Gem & Hue's dedication to quality craftsmanship goes beyond words. We prioritize the hands-on expertise of our artisans, with each piece handcrafted meticulously in India by skilled craftsmen boasting over 100 years of combined experience. Our focus remains solely on the product, ensuring that every detail reflects our commitment to excellence, authenticity, and timeless beauty.

2. Ethical Sourcing

Pledge

Our commitment to ethical sourcing is unwavering. Partnering with Clear-Neutral certified manufacturers and Kimberley Process compliant suppliers, we meticulously vet each lab-grown diamond to guarantee its ethical origins. Furthermore, we use recycled gold in our jewelry, minimizing environmental impact while upholding the highest standards of sustainability and ethical integrity.

3. Customer-Centric

Approach

At Gem & Hue, our customers are our top priority. From personalized service to hassle-free returns, we're committed to providing exceptional experiences at every touchpoint. Our dedication to customer satisfaction is evident in our transparent communication, responsive support, and unwavering commitment to ensuring that every customer feels valued and heard.

Our Vision

We envision to be the leading choice for women who seek to
blend timeless elegance with ethical integrity, inspiring a global movement
towards conscious luxury

Holding A Plant In Hand

Crafted With

Purpose & Integrity

At Gem & Hue, we're dedicated to fostering a conflict-free jewelry industry. That's why we offer jewelry made from lab-grown diamonds and ethically sourced materials, ensuring both environmental and ethical integrity.

Our Craftsmanship

Our Lab Partners

Gem & Hue takes pride in its partnerships with globally recognized gem testing laboratories, ensuring that every gemstone is certified for its authenticity and quality with meticulous attention to detail.